Nainital, In the year 2014, Kartavya Karma started from a one-room set where two women from Talla Gethia village in Nainital were trying to make ends meet by mending clothes.
2019. The enterprise has grown in strength and sustains 62 self-taught women artists, all masters in the art of making jewellery and bags from cloth.
Founder of Kartavya Karma, Gaurav Aggarwal tells us, “all 62 women who work for us come here from nearby villages. They make earrings, necklaces, anklets, bags with vibrant colour cloth specially purchased from Rajasthan such as cotton, raw khadi, jute, indigo material for these women who stitch magic with their needle and thread.”
Telling us more about the enterprise, Gaurav adds, “I started Kartavya Karma with the vision of bringing employment to the villages. These villages are truly global because of these women who are showcasing their talent on an international level, which gives their creativity new wings.” Their varied clients come from home abroad, some coming all way to Kartavya Karma to meet their artists in person.
Today this unique initiative has brought fame and fortune to habitants of Talla Gethia, Gethia Malla, Gethia Senetorium, Gethia Padaav, Jeolikote and Chiliyanaula villages as most of the artisans of Kartavya Karma belong to these villages.
In the near future Gaurav Aggarwal visualizes, “to evolve a handicraft village, complete with a training, workshop and display centre with a grand Aipan gallery. A place where our clients can see the work we, learn and order customized items from the growing number of talented artists who join us.”
You can get to see Kartavya Karma products on their Facebook and Instagram pages:
http://Www.facebook.com/kartavyakarma.org
http://www.instagram.com/kartavyakarma
You could also order items online:
