Hit Myar Pahaad is a noble effort by passionate Pahadis’ to spread awareness about #PlannedTourism and #ResponsibleTourism amongst those visiting the hill state of Uttarakhand.
The objective of the social campaign is to create awareness amongst those who impact the State’s fragile environment and to minimise carbon footprint and plastic waste by engaging locals in the initiative.
Talking more about the program Hit Myar Pahaad Raman Shelly highlighted various issues that the home state was facing due to unplanned tourist influx. Alcohol being served on beaches along the Ganges, heaps of plastic waste littering the hill-side and many such instances are straining Uttarakhand. “Hit Myar Pahaad is an effort to encourage tourists to plan their visit to Uttarakhand more responsibly and enjoy its scenic locales without leaving behind waste.”
Adding, “We want to minimise single-use-plastic and ensure proper disposal. “
While tourists contribute to the hill-state’s economy, it is also true, that an increase in footfall over the past few years has led to an adverse affect on the environment.
The central government has taken an initiative to ban the use of plastic throughout the country. Under this the complete ban on single use plastic will be in place by the 2nd of October this year that promises to show positive result in the near future.
“The mountains are home to one and all, waste of any kind, is harmful. If rivers are polluted at their very source, it will only get dirtier down stream and this is completely avoidable by encouraging responsible tourism,” Raman adds.
To spread the message further, a program was held under the banner in New Delhi Indirapuram Habitat Center. Sanjay Sharma Dermoda, Senior Advocate and Solicitor, Delhi High Court was the Chief Guest at the event along with young, dynamic BJP National Spokesperson Neha Joshi, in which artists Ruhan Bhardwaj and Karishma Shah spread the message with their power packed performance. And a flashmob put together by talented Team Ashish Bora took everyone by surprise.
Over the coming months, Hit Myar Pahaad plans to organize similar programs in other cities including Bengaluru.
