Dehradun Dateline: For Pahadi women who live elsewhere yet wish to flaunt their traditional jewellery in a trendy-fashionable way, Mohtarma India is your one-stop shop online.
The two-year-old enterprise is being run by a hardworking, creative young lady Neeti Bisht who lives in Delhi but has her ancestral roots in Pauri, Garhwal.
An IT B.tech by profession Neeti found her true calling in bringing home closer to those who had moved elsewhere. Mohatarma India specializes in making Uttarakhandi jewellery BIS hallmarked in pure silver (about 92.5%). Her two in-house artisans design and make traditional Garhwali and Kumaoni jewellery like Paunchi or bracelets, there are six designer Gulband or Choker, the beautiful Chandrahaar or necklace, Champakali haar, Garhwal nath or nose ring, Tehri nath, Kumaon nath, Raanihaar, Jhumki or Danglers, Timaniya designs that came to Neeti from her grandmother’s treasure trove.
Talking to Newspost Neeti tells us, “The main idea behind the concept of Mohatarma is to make Uttarakhandi jewellery more accessible to youngsters e who felt it was either too outdated or old-fashioned. We are making authentic and vintage designs in silver yet more chic and affordable at the same time.”
Neeti’s 2020 Summer collection: “बल” an abstract: is a tribute to her mesmerizing home-state, Ganges, Himalaya and its people. About using the popular Garhwali lingo ‘बल’ Neeti explains, “बल” is one such word that I would observe in our family conversations even when they would be speaking in Hindi, there is no equivalent to it,” just like her jewellery collection.
Priced anywhere between 15,00-10,000 rupees the collection brings with it emotions and culture. Regional words like ईजा (mother), गढवालन, बोई (mother), बाँध (beautiful girl) nosepins, pendants and earrings are endearing.
“Ever since its launch, the response has been overwhelming. Customers settled in Pune, Delhi, Mumbai, Banglore etc who have an emotional connect with their home-state, are the ones who have appreciated our work,” Neeti signs off.
For orders, contact: +918650155438
