Dehradun, Very seldom do we come across people who make their hobby a career option not only for themselves, but also for those around them. Earthbound, is one such exclusive boutique, which gives the buyer an interesting array of original jewellery and accessories to choose from.
The brainchild of Surbhi Mamgain, Earthbound encapsulates the essence of Jute as the main body of every ornament along with silk, cotton, velvet, rayon fabrics decorated with unique German Silver inserts, adding to the collection, a classy yet ethnic look.
Sociology Honours students, along with a Post Graduate Diploma from Apeejay Institute of Design, Surbhi got hooked to the idea of designing jewellery in the year 2016.
What started of as one person’s passion, soon became a mini-industry. Surbhi ably put together a core-team of ten women, whom she single-handedly trained to create designs. Today, these self-dependent women work out of their respective homes, earn a living and dare to dream big.
Her artisans are essentially homemakers who have earned financial and artistic freedom, with every piece that they design. From neckpieces to anklets, bracelets and even belts, Surbhi is exploring more avenues with limited pieces per design being their forte.
Her passion for earthly, simple and rooted fibre and fabric along with the calm and soothing environ of Dehradun took her creativity to whole new level, “Since I moved to Dehradun a couple of years back – I found the city a boon to my creativity and started to design jewellery.”
Telling us more about her artistic bent of mind, Surbhi says, “Contemplation of the design is like a day-dream with no set pattern. But, as soon as an idea comes to me, I am always ready with my material to make that design come alive.”
Surbhi’s growing list of clienteles comes from across the globe who are strong, self-employed, connoisseur of arts – or simply those who are looking to go beyond the conventional look. “Most of my jewellery finds its owners by word of mouth. I have been sending my jewellery to various countries to individuals as well as collectors.”
Not underestimating the power of social media, Earthbound products can be found on online portals like Jaypore, The loom, Trendroots(USA). Retail outlets like : Anantam in Gurgaon, Hotel Regenta LLP Dehradun, ‘Either Or’ – Pune, showcase her art work as well.
In the near future, Surbhi dreams of creating jobs for hundreds of women who would like to unleash the artist in them and create designs, which will make Earthbound a global brand.
