Dehradun, There is good news for Dehradun residents who are on the constant look out for that ‘elusive’ unadulterated cow milk and dairy products being delivered at their very doorstep, your search ends here.
Established in 1937, the Uttarakhand Livestock Development Board recently shifted focus to Red Sindhi Breed of cow under the guidance of Trivendra Singh Rawat when he was Minister of Agriculture, Uttarakhand. With milk not being their primary nor secondary but tertiary source of income, the institute focuses on its livestock being healthy & disease free. A2 milk is being auctioned from this very source and being marketed in the valley now.
In early January, Manish Kukreti started the initiative of procuring 450 litres of pure, unadulterated milk directly from ULDB and selling dairy products under the label ‘Annapoorna Stuti.’
The most popular of all dairy breeds, six hundred Red Sindhi cows are being reared in over an area of 110 acres devoted exclusively for green fodder around the year. The dung from the livestock is used to enrich the soil keeping in mind the plastic free, organic environ for the cattle.
Three months into the business and Manish has repeat clients who cant get enough of his products. One such client, Neeraj Karanwal tells us, “not only is this milk pure, the intake of milk has increased immunity in our children as well.”
Trying to make inroads into a highly fragmented & competitive market, Manish is offering an introductory price of Rs. 60 per litre for milk. While using traditional principles of making wholesome ghee, this delightful product is being sold at rupees 2,700/- per kg. While many people may raise their eyebrows at the seemingly high cost of the products, but given the purity and quality, rest assured this is value for money.
Similar products made from native Indian breed Cows milk are being sold at a much higher premium in Delhi NCR region. Ghee for upwards of Rs. 4000 / kg, curd upto Rs. 320/- per kilo and butter-milk upto Rs. 130/- per litre are available in limited quantities and to a lucky few.
To further lower their carbon footprint, this milk is home delivered in reusable glass bottles, as it is one of the most secure, non-responsive and non-poisonous materials for packaging.
Dr. MS Nayal of Uttarakhand Livestock Development Board, Kalsi, Dehradun is full of praise for Manish and his initiative, “Manish has done a commendable job in marketing dairy products in such a way that in the days to come it will be a game-changer for all dairy farmers in the State and will aid in building up a good cliental base for their products as well.”
For now Manish is looking for an outlet for his products to be displayed and sold from, but until then, for those who want to order can email Manish: [email protected] or contact him at +919810611211.
